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The Coach's Playbook

Breaking the performance code

Buy this book

Elevate Your coaching with proven strategies

Coaching is about empowering people to use their existing skills more effectively to achieve greater success.

The bestselling playbook for effective sales coaching provides a concrete, action-oriented system for developing coaching skills that can transform average performers into standouts, and high performers into superstars.

Effective coaching must focus on behavior modification,
not teaching new skills.

This book is written and designed for managers and coaches who...

  • Have had enough of "lack luster" under-motivated teams.
  • Want to dramatically improve their coaching skills to better team performance.
  • Want to implement professional growth strategies that actually get results.

Get an overview of coaching practices from an award-winning Sandler trainer, and a discussion of the situations where they are most likely to be useful.

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The Sales Coach's Playbook


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Bill Bartlett, Author

Bill Bartlett is the founder and president of Corporate Strategies & Solutions Inc., a Sandler training center. He is a critically-acclaimed coach and facilitator who excels at identifying core challenges and implementing growth strategies that are transformative in their depth. Bill has a client list spanning from small companies to the Fortune 500.

As an accomplished executive coach, Bill also works with Fortune 1000 CEOs, professional athletes (PGA, Major League Baseball) and actors in Hollywood. With over 40 years of experience, Bill helps clients increase productivity and profit by developing high performance behaviors, winning attitudes and superior sales and management techniques.